Long before Bravology, I was already working in the world of technology, design and branding.
One of the companies I had the opportunity to work with was MSI Computer, where my work went far beyond simply creating websites. I worked on websites and microsites, product design, logos, event flyers, event promotion, advertising materials and other visual projects connected to MSI's products and campaigns.
It was a completely different scale of work.
Your designs weren't only going to appear on a local business website. They could end up on products, promotional campaigns, events, advertisements and materials seen by people all over the world.
And then there was WINKI.
The Call From Taiwan
One day, my manager was on a flight to MSI's headquarters in Taiwan.
He was preparing for a presentation about a new piece of MSI software called WINKI.
WINKI was designed as a pre-OS environment, a software interface that could start before Windows, allowing users to access certain functions without waiting for the complete Windows operating system to load.
The idea was simple:
Don't make the user wait for Windows if they don't need Windows yet.
It was a fast, lightweight way of getting into the computer and accessing functionality before the normal operating system startup.
At the time, this was a pretty exciting concept.
But there was one problem.
My manager suddenly needed the visual identity for the presentation.
The logo.
The interface visuals.
The user interface concepts.
The presentation needed to look like a real, finished product.
And he needed it immediately.
"I Need It In 30 Minutes."
I received the call while he was on his flight to Taiwan.
The presentation was coming up in approximately 30 minutes.
So I had 30 minutes to create the visual direction for a piece of software that was about to be presented at MSI headquarters.
No long branding meeting.
No week-long concept development.
No rounds of revisions.
Just:
"We need this now."
So I got to work.
I developed the WINKI logo and created the visual direction and interface concepts that were needed for the presentation.
The clock was running.
30 minutes.
20 minutes.
10 minutes.
The work was finished.
Sent.
And suddenly something I had created in a very intense 30-minute design session was sitting in a presentation at MSI headquarters in Taiwan.
From a 30-Minute Design to a Global Product
That's the part of the story I still find interesting.
When you're sitting behind your computer creating a logo, you don't necessarily know where that design is going to end up.
You think you're creating something for a presentation.
Then suddenly that logo becomes part of a real product.
It gets printed.
It appears in promotional material.
It becomes part of the visual identity of the software.
And potentially, people around the world see something that you designed in a rush at your desk.
That experience taught me something that has stayed with me throughout my career:
Good design isn't always about how much time you have. It's about how well you can understand the problem and turn an idea into something people can actually use.
My Work With MSI
WINKI was just one project.
During my time working with MSI, I was involved in a much broader range of creative work, including:
Website development
Microsites
Product design
Logo design
User interface design
Event flyers
Event promotion
Advertising materials
Promotional graphics
Digital campaigns
Working with a technology company at that level also gave me an understanding of something that remains important in my work today:
Design has to work in the real world.
A beautiful design isn't enough.
A website needs to work.
A logo needs to work at different sizes.
A product interface needs to make sense to the user.
An advertisement needs to communicate quickly.
A flyer needs to get attention.
And sometimes, a presentation needs an entire visual identity in 30 minutes.
From MSI to Bravology
Today, Bravology brings that experience into projects for businesses, entrepreneurs, artists and organizations.
The scale may be different, but the principle is exactly the same.
You have an idea.
You need someone who understands that idea.
Then you need someone who can turn it into something real.
That's what I enjoy about creative work.
A logo can become a brand.
A website can become a business.
A product concept can become something people actually use.
A flyer can become an event campaign.
And sometimes, a 30-minute design can end up being seen around the world.
That's the kind of experience I bring to Bravology.
There’s A.I... and then there’s us.
Bravology.
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