BUILT FOR SPEED.
For this project, I created a website for Jeffrey Herlings, one of the biggest names in international motocross.
The goal was to create a strong digital presence that matched the energy, speed and personality of a professional motocross rider while bringing his racing career, achievements and online presence together in one place.
THE PROJECT
A website for a rider like Jeffrey needs to do more than simply look good.
It needs to communicate speed, performance and personality while making important information easy to find for fans, media, sponsors and the motocross community.
Jeffrey Herlings, #84, is a Dutch motocross rider from Geldrop and a five-time FIM Motocross World Champion, with three MX2 titles and two MXGP titles.
THE DESIGN
For the website, I focused on creating a strong motorsport-inspired visual experience with a clear structure and bold presentation.
The design needed to feel fast without becoming difficult to navigate.
Large visuals.
Strong typography.
Clear information.
A professional presentation.
Everything was designed around the world of motocross and Jeffrey's personal brand.
MORE THAN A WEBSITE
A professional athlete's website can become the central point for their entire digital identity.
The website can bring together:
RACING
Career information, results and achievements.
MEDIA
Photos, videos and other content.
NEWS
Updates and information from the racing world.
PARTNERS
A professional environment for sponsors and collaborations.
FANS
A central place for people to follow the rider and his career.
BUILT AROUND THE RIDER
One of the most important parts of a project like this is making sure the website doesn't feel like a generic template.
The design should feel connected to the person behind the brand.
In Jeffrey's case, that meant building around the #84 identity, motocross imagery and the high-performance character of professional racing.
SPEED ON THE TRACK.
CLARITY ONLINE.
That's the balance I was aiming for with this project.
A website that feels energetic and powerful, while remaining clean, responsive and easy to use.
PROJECT
Jeffrey Herlings
Category: Web Development / Sports Branding
Industry: Professional Motocross
Work: Website Design & Development
HAVE A BRAND THAT NEEDS A WEBSITE?
Whether you're an athlete, artist, business owner or organisation, your website should feel like your brand.
If you have an idea for a website, I'd love to hear it.
Let's build something that represents you.
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